PR & Marketing agency for lifestyle & consumer brands in Belgium & The Netherlands.

Kill Your Darlings works with experience-driven consumer brands in food & drinks, boutique hospitality, wellness and cultural events. We turn cultural relevance into commercial impact through brand partnerships, strategic campaigns, and media-first thinking.

What we do

Every brand enters the market differently. Some need a local partner to adapt global campaigns, others seek stronger visibility through PR, media, or partnerships. At Kill Your Darlings, we bring it all together through four pillars helping brands grow across Belgium and the Netherlands.

Campaign Localization & Brand Activation

Local market strategy (BE/NL)

Cultural insights & messaging

Creative translation & asset adaptation (Dutch / French)

Partnerships & activations

Compliance (alcohol, influencer, language)

Launch coordination with HQ & Global teams

Brand Partnerships & Sponsorships

Co-branding strategy
Partner matchmaking

Sponsorship negotiation
Activation planning

Festival, hospitality & retail collaborations

Partner integrations
Experiential activations

PR & Influencer relations

PR & press strategy

Media outreach
PR event & moments

Influencer matching
Creator amplification

Product seeding & gifting

Story localization & messaging

Paid Media & Amplification

Paid media strategy
Paid social (Meta, TikTok)

Creator & UGC boosting

Tactical media buying (DOOH, radio, digital)

Reporting & insights


Not sure what your brand needs locally? Let’s find out together. Book a 15-minute call to explore how we can help.

With 10+ years’ experience in London and Antwerp, Julie brings global perspective and local insight to international brands entering the Belgian and Dutch markets.

Book 15′ call

Martini non-alc with Didier Van Den Broeck serving a drink

Not sure what your brand needs locally? Let’s find out together. Book a 15-minute call to explore how we can help.

With 10+ years’ experience in London and Antwerp, Julie brings global perspective and local insight to international brands entering the Belgian and Dutch markets.

Book 15′ call

Martini non-alc with Didier Van Den Broeck serving a drink

Not sure what your brand needs locally? Let’s find out together. Book a 15-minute call to explore how we can help.

With 10+ years’ experience in London and Antwerp, Julie brings global perspective and local insight to international brands entering the Belgian and Dutch markets.

Book 15′ call

Martini non-alc with Didier Van Den Broeck serving a drink

clients

Absolut

Albert Heijn

Bacardi

Björn Borg

Coca-Cola

Havana Club

Marktrock

Nationale Loterij

Pukkelpop

Rock Werchter

Stella Artois

Tomorrowland

& many more…

Industries

Boutique Hotels

Chef-Led Restaurants

Wellness Retreats

Private Members’ Clubs

Hybrid Hospitality Concepts

Lifestyle-Driven Cafés & Bars

Festivals & Cultural Venues

Spirits & Alcohol Brands

Functional Beverage Brands

Lifestyle Food Brands

Design-Led CPG Brands

Hospitality-Linked DTC Brands

FAQ’s

Can you advise on the media landscape in Belgium?

Belgium isn’t one media market, it’s two. The north (Flanders) is Dutch-speaking, the south (Wallonia) is French-speaking, and Brussels sits in between. Each region has its own public broadcasters, commercial TV, radio, press groups and lifestyle media. What works in Paris or Amsterdam often falls flat if you copy it here. We help international brands navigate this by pointing them to the right outlets, formats, and influencer networks in each region. That way, your campaign feels locally relevant without losing global consistency.

What budgets do brands typically need for Belgium and the Netherlands?

Budgets vary by scope, but we usually advise brands to reserve a mix for paid media, influencer marketing and local activations. Even modest budgets can create impact when tailored to Belgium’s market size and media habits.

What’s the role of social media in Belgium?

Belgium is still a Meta-first market. Facebook and Instagram remain dominant, with TikTok rapidly growing among younger audiences. LinkedIn is strong in B2B, and YouTube is a consistent channel across demographics. Twitter/X has limited traction compared to France or the UK. We design campaigns around these patterns — combining paid Meta ads with TikTok and influencer collaborations where it makes sense. The goal is simple: use budgets where Belgian audiences actually spend their time.

FAQ’s

Can you advise on the media landscape in Belgium?

Belgium isn’t one media market, it’s two. The north (Flanders) is Dutch-speaking, the south (Wallonia) is French-speaking, and Brussels sits in between. Each region has its own public broadcasters, commercial TV, radio, press groups and lifestyle media. What works in Paris or Amsterdam often falls flat if you copy it here. We help international brands navigate this by pointing them to the right outlets, formats, and influencer networks in each region. That way, your campaign feels locally relevant without losing global consistency.

What budgets do brands typically need for Belgium and the Netherlands?

Budgets vary by scope, but we usually advise brands to reserve a mix for paid media, influencer marketing and local activations. Even modest budgets can create impact when tailored to Belgium’s market size and media habits.

What’s the role of social media in Belgium?

Belgium is still a Meta-first market. Facebook and Instagram remain dominant, with TikTok rapidly growing among younger audiences. LinkedIn is strong in B2B, and YouTube is a consistent channel across demographics. Twitter/X has limited traction compared to France or the UK. We design campaigns around these patterns — combining paid Meta ads with TikTok and influencer collaborations where it makes sense. The goal is simple: use budgets where Belgian audiences actually spend their time.

FAQ’s

Can you advise on the media landscape in Belgium?

Belgium isn’t one media market, it’s two. The north (Flanders) is Dutch-speaking, the south (Wallonia) is French-speaking, and Brussels sits in between. Each region has its own public broadcasters, commercial TV, radio, press groups and lifestyle media. What works in Paris or Amsterdam often falls flat if you copy it here. We help international brands navigate this by pointing them to the right outlets, formats, and influencer networks in each region. That way, your campaign feels locally relevant without losing global consistency.

What budgets do brands typically need for Belgium and the Netherlands?

Budgets vary by scope, but we usually advise brands to reserve a mix for paid media, influencer marketing and local activations. Even modest budgets can create impact when tailored to Belgium’s market size and media habits.

What’s the role of social media in Belgium?

Belgium is still a Meta-first market. Facebook and Instagram remain dominant, with TikTok rapidly growing among younger audiences. LinkedIn is strong in B2B, and YouTube is a consistent channel across demographics. Twitter/X has limited traction compared to France or the UK. We design campaigns around these patterns — combining paid Meta ads with TikTok and influencer collaborations where it makes sense. The goal is simple: use budgets where Belgian audiences actually spend their time.