Manhattn’s Burgers celebrates 10 Years.
Over the past three years, our journey with Manhattn's Burgers has been nothing short of transformative. As their dedicated marketing consultants, we've taken them from a brand seeking a strong digital presence to an online sensation, solidifying their place in the hearts and palates of burger aficionados everywhere.
Influencer marketing
Referral Marketing
Social media management
Paid media advertising
Press relations
Opening event
The Challenge
Manhattn’s Burgers approached us seeking to strengthen their digital footprint and build lasting connections with customers both online and in their restaurants. They needed to not only grow their social media presence, but also find ways to connect with their audience in real life. Plus, as the brand expanded with new locations in Belgium, it became crucial to create buzz-worthy restaurant launches that would put them on the map in new cities like Leuven and Bruges.
The Solution
Bringing the Manhattn’s Vibe Online
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We started by giving Manhattn’s Burgers an entirely new digital identity, crafting a social media strategy that reflected the brand’s bold personality and New York-inspired spirit. By integrating creative social content, we created an engaging online persona that resonated with burger fans everywhere. Our social media management and paid advertising strategies drove significant growth in followers and engagement on Tiktok, Instagram and Facebook.
Influencer Marketing
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To amplify the brand’s reach, we launched influencer collaborations that positioned Manhattn’s Burgers as a go-to destination for premium burgers. Influencers with strong local followings were selected to bring authenticity to the campaign, sharing their experiences both in-store and online. This strategy boosted foot traffic to restaurants and expanded the brand’s digital community.
Opening New Restaurants
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Opening new locations in Leuven and Bruges marked a major milestone for Manhattn’s. KYD Collective took the lead in building buzz around these grand openings, making each event a local sensation. Our press relations strategy secured features in top Flemish media, and the launch events attracted local influencers, food enthusiasts, and the city’s movers and shakers.
The Bruges opening was especially iconic, celebrating Manhattn’s 10th restaurant. Mayor Dirk De fauw and Deputy Mayor Pablo Annys joined us to cut the ribbon, symbolizing not just the start of a new restaurant, but the continuation of the Vandermeulen brothers’ visionary legacy. This event solidified Manhattn’s presence in Bruges, a city rich in history, now home to another chapter in the brand’s journey. © Olivia Charles photography
Ribbon-cutting Ceremony with Deputy Mayor Pablo Annys, Mayor Dirk De Fauw, Philippe & Jerome Vandermeulen © Olivia Charles photography
Opening event with Deputy Mayor Pablo Annys, Mayor Dirk De Fauw, Philippe & Jerome Vandermeulen © Olivia Charles photography
Press Results
Manhattn’s Burgers opent zaterdag tiende vestiging: “Brugge is een stad met internationale allure.” - Krant Van West Vlaanderen
In the mood for comfort food. Onze favoriete adressen voor een blij buikje (en blij hoofd) - Flair Magazine
And many more…
Creative in-store activation
Beyond the launches, we introduced creative in-store activations to enhance customer engagement. In Bruges, we tapped into the city’s historical significance by creating a custom Manhattn’s-style map for tourists, encouraging visitors to explore the area and discover Manhattn’s along the way. Additionally, to boost customer reviews, we ran a promotion offering a free iced tea in exchange for an online review, leading to increased feedback and improved customer loyalty.
© Front Seat Studio design, our social media partner
Key TakeawayS
Working with Manhattn’s Burgers has been a testament to the power of integrated digital marketing, creative PR, and engaging in-store experiences. Together, we’ve transformed the brand from a growing name in the burger world to an iconic destination, both online and in their expanding network of restaurants.
Ready to transform your brand’s story?
Ready to transform your brand’s story?
Ready to transform your brand’s story?
Let’s chat about how we can take your brand from local to legendary.