PR & Marketing agency for lifestyle & consumer brands in Belgium & The Netherlands.
Kill Your Darlings works with experience-driven consumer brands in food & drinks, boutique hospitality, wellness and cultural events. We turn cultural relevance into commercial impact through brand partnerships, strategic campaigns, and media-first thinking.
What we do
Every brand enters the market differently. Some need a local partner to adapt global campaigns, others seek stronger visibility through PR, media, or partnerships. At Kill Your Darlings, we bring it all together through four pillars helping brands grow across Belgium and the Netherlands.
Campaign Localization & Brand Activation
Local market strategy (BE/NL)
Cultural insights & messaging
Creative translation & asset adaptation (Dutch / French)
Partnerships & activations
Compliance (alcohol, influencer, language)
Launch coordination with HQ & Global teams
Brand Partnerships & Sponsorships
Co-branding strategy
Partner matchmaking
Sponsorship negotiation
Activation planning
Festival, hospitality & retail collaborations
Partner integrations
Experiential activations
PR & Influencer relations
PR & press strategy
Media outreach
PR event & moments
Influencer matching
Creator amplification
Product seeding & gifting
Story localization & messaging
Paid Media & Amplification
Paid media strategy
Paid social (Meta, TikTok)
Creator & UGC boosting
Tactical media buying (DOOH, radio, digital)
Reporting & insights
clients
Absolut
Albert Heijn
Bacardi
Björn Borg
Coca-Cola
Havana Club
Marktrock
Nationale Loterij
Pukkelpop
Rock Werchter
Stella Artois
Tomorrowland
& many more…
Industries
Boutique Hotels
Chef-Led Restaurants
Wellness Retreats
Private Members’ Clubs
Hybrid Hospitality Concepts
Lifestyle-Driven Cafés & Bars
Festivals & Cultural Venues
Spirits & Alcohol Brands
Functional Beverage Brands
Lifestyle Food Brands
Design-Led CPG Brands
Hospitality-Linked DTC Brands
FAQ’s
Can you advise on the media landscape in Belgium?
Belgium isn’t one media market, it’s two. The north (Flanders) is Dutch-speaking, the south (Wallonia) is French-speaking, and Brussels sits in between. Each region has its own public broadcasters, commercial TV, radio, press groups and lifestyle media. What works in Paris or Amsterdam often falls flat if you copy it here. We help international brands navigate this by pointing them to the right outlets, formats, and influencer networks in each region. That way, your campaign feels locally relevant without losing global consistency.
What budgets do brands typically need for Belgium and the Netherlands?
Budgets vary by scope, but we usually advise brands to reserve a mix for paid media, influencer marketing and local activations. Even modest budgets can create impact when tailored to Belgium’s market size and media habits.
What’s the role of social media in Belgium?
Belgium is still a Meta-first market. Facebook and Instagram remain dominant, with TikTok rapidly growing among younger audiences. LinkedIn is strong in B2B, and YouTube is a consistent channel across demographics. Twitter/X has limited traction compared to France or the UK. We design campaigns around these patterns — combining paid Meta ads with TikTok and influencer collaborations where it makes sense. The goal is simple: use budgets where Belgian audiences actually spend their time.