PR & Marketing agency for consumer brands in Belgium
Kill Your Darlings works with experience-driven consumer brands in food & drinks, boutique hospitality, wellness and cultural events. We turn cultural relevance into commercial impact through brand partnerships, strategic campaigns, and media-first thinking.
What we do
Every brand has different needs. Some are looking for a sharp campaign plan, others need social media support, PR visibility, or creative direction. At Kill Your Darlings, we use four clear pillars to shape our work.
Campaign Strategy & Brand Activation
Campaign concept
Messaging & creative angle
Media planning (paid/owned/earned)
Partnerships & activations
Deliverables roadmap
Social advertising & Influencer Marketing
Content planning
Paid social (Meta, TikTok)
Influencer matching
Product seeding & gifting
Community-driven content
UGC & Creator partnerships
Cultural PR & Brand Partnerships
PR & Press strategy
Media outreach
Brand collaborations
Media buying
PR events & moments
Cultural storytelling
Commercial matchmaking
Creative Direction & Local Content Production
Creative direction
Photo & video shoots
Platform-specific edits
Local production network
Always-on content kits
clients
Absolut
Albert Heijn
Bacardi
Björn Borg
Coca-Cola
Havana Club
Marktrock
Nationale Loterij
Pukkelpop
Rock Werchter
Stella Artois
Tomorrowland
& many more…
Industries
Boutique Hotels
Chef-Led Restaurants
Wellness Retreats
Private Members’ Clubs
Hybrid Hospitality Concepts
Lifestyle-Driven Cafés & Bars
Festivals & Cultural Venues
Spirits & Alcohol Brands
Functional Beverage Brands
Lifestyle Food Brands
Design-Led CPG Brands
Hospitality-Linked DTC Brands