How we turned a global drink into a locally relevant campaign.
Client
Absolut
Category
Creative Direction – Content Production
Challenge
Absolut was preparing to launch its new Passionfruit Martini ready-to-drink in Belgium and the Netherlands. The rollout needed visibility across social media advertising, digital campaigns and even streaming platforms. The challenge was ensuring that every creative asset reflected the brand identity while being formatted for different channels — from vertical TikTok and Instagram videos to widescreen formats for streaming and paid digital media.
Solution
Kill Your Darlings acted as the strategic bridge between Absolut and its production team. We safeguarded creative direction, briefed and aligned production teams, and ensured that every asset, from short-form cutdowns to content for digital advertising , matched the campaign strategy.
By coordinating adaptation and delivery across all channels, we guaranteed that Absolut’s creative assets were delivered in the right format, optimized for launch across social media, streaming and digital platforms.
Results
The launch went live with a full suite of campaign assets, tailored to each platform and consistent with the brand’s global identity. Absolut’s Passionfruit Martini RTD entered the Belgian market with a unified presence across social, digital advertising and streaming, giving audiences a seamless brand experience.
Behind the scenes, Kill Your Darlings made sure every asset was on-brand, on-time and channel-ready. This project shows how a global drinks brand can adapt international creative campaigns for the Belgian market without compromise. For mid-sized brands, it’s also proof that with the right creative direction and content production, you don’t need five agencies to launch campaigns professionally and locally.
Credits
Production
:
Twan Brooks & Edward Opdebeeck
