About Kill Your Darlings
PR & Marketing agency in Belgium

Kill Your Darlings is an advertising and PR studio based in Antwerp, led by Julie Clautier. We help food, hospitality, wellness and entertainment brands grow through campaign strategy, PR, and brand partnerships turning cultural moments into commercial results.

Our Vision

We believe campaigns matter when they connect culture with strategy. Brands don’t just need visibility. They need relevance. We help brands find their local voice in Belgium and the Netherlands.

Woman standing in the elevator - Julie Clautier
Woman standing in the elevator - Julie Clautier
Woman standing in the elevator - Julie Clautier

Our services

Every campaign we build rests on at least one of these four pillars. Together they form the framework we use to move a project from concept to launch.

01 Campaign Localization & Brand Activation

Every market plays by its own rules. We translate global ideas into local impact by aligning creative strategy with real cultural context. Whether it’s a national launch or a niche activation, we turn insights into frameworks that help brands move with purpose and precision.

02 Brand Partnerships & Sponsorships

Partnerships only work when both sides win. We help brands find cultural allies - from events and festivals to hospitality and retail - and turn those relationships into experiences that people remember. Our role: connect the dots between visibility, credibility, and genuine value exchange.

03 PR & Influencer Relations

We develop PR angles and brand collaborations that place brands naturally into cultural conversations. From lifestyle press to co-branded activations, we build stories that travel further, so your brand is talked about for the right reasons.

04 Paid Media & Amplification

Great campaigns deserve great reach. We combine media planning with creative intuition - knowing when to push, when to pause, and where your budget works hardest. Paid social, influencer boosting, or local placements. Every choice supports the bigger picture.

About Julie Clautier - Founder

Kill Your Darlings is led by Julie Clautier. I started my career in London’s PR world before moving back to Belgium, where I worked across agencies and a major media publisher. With over ten years of experience in partnerships, campaigns, and brand strategy, I’ve had the chance to work with names like Absolut, Coca-Cola, Havana Club, Stella Artois, OnePlus and Zalando.

Press

Case study

Pub.be

Marktrock

2025

Case study

Pub.be

Marktrock

2025

Case study

Pub.be

Marktrock

2025

Testimonials

What clients have to say about us

Manhattn's Burgers

Refreshing ideas, flawless rollout, and always with our brand’s DNA at the core. That’s what made this collaboration unique.

Jerome Vermeulen - Founder

Kat and Lyn Kerkhofs with Belgian band Clouseau at Marktrock Revival 2025 in Leuven.
Absolut Passionfruit Martini RTD can photographed in a lively park scene with friends, part of campaign content production for global drinks brand.
Havana Club bar activation at Les Ardentes with festival visitor.

Manhattn's Burgers

Refreshing ideas, flawless rollout, and always with our brand’s DNA at the core. That’s what made this collaboration unique.

Jerome Vermeulen - Founder

Manhattn's Burgers

Refreshing ideas, flawless rollout, and always with our brand’s DNA at the core. That’s what made this collaboration unique.

Jerome Vermeulen - Founder

Kat and Lyn Kerkhofs with Belgian band Clouseau at Marktrock Revival 2025 in Leuven.
Absolut Passionfruit Martini RTD can photographed in a lively park scene with friends, part of campaign content production for global drinks brand.
Havana Club bar activation at Les Ardentes with festival visitor.

Clients & Partners

Marktrock logo
Marktrock logo
Marktrock logo
Havana Club logo
Havana Club logo
Havana Club logo
Absolut logo
Absolut logo
Absolut logo
Manhattn's Burgers logo
Manhattn's Burgers logo
Manhattn's Burgers logo
bonsai logo
bonsai logo
bonsai logo
Les Ardentes logo
Les Ardentes logo
Les Ardentes logo

FAQ’s

Do you only work in Belgium, or across the Benelux?

We are based in Antwerp, but we run campaigns across both Belgium and the Netherlands. For international clients, we often act as a single Benelux marketing and PR agency, coordinating campaigns in both markets.

How do you help global brands localize their campaigns?

We adapt international strategies to the realities of the Belgian and Dutch markets. That means adjusting messaging, selecting the right media and influencers, and creating cultural relevance without losing global brand consistency. It’s how we make sure global brands resonate locally.

What kind of services do you offer?

We work across four pillars: campaign strategy & brand activation, social advertising & influencer marketing, cultural PR & brand collaborations, and creative direction & content production. Most projects combine several of these pillars for maximum impact.

What budgets are needed for Belgium and the Netherlands?

Budgets vary by scope, but we typically work with EMEA and global teams who allocate local market investments. We can advise on the spend needed to achieve impact in Belgium and the Netherlands, and ensure budgets are used efficiently across paid media, influencer marketing, PR, and activations.

Can you also work with our existing agencies or internal teams?

Yes. We frequently collaborate with global agencies or in-house teams, acting as the local execution partner who manages campaign rollouts, creative assets, and cultural alignment on the ground.

Do you handle execution or only strategy?

Both. We design the campaign strategy, and we also coordinate partners, content production, and media activations to make sure campaigns are delivered on time, on brand, and fit for the local market.

FAQ’s

Do you only work in Belgium, or across the Benelux?

We are based in Antwerp, but we run campaigns across both Belgium and the Netherlands. For international clients, we often act as a single Benelux marketing and PR agency, coordinating campaigns in both markets.

How do you help global brands localize their campaigns?

We adapt international strategies to the realities of the Belgian and Dutch markets. That means adjusting messaging, selecting the right media and influencers, and creating cultural relevance without losing global brand consistency. It’s how we make sure global brands resonate locally.

What kind of services do you offer?

We work across four pillars: campaign strategy & brand activation, social advertising & influencer marketing, cultural PR & brand collaborations, and creative direction & content production. Most projects combine several of these pillars for maximum impact.

What budgets are needed for Belgium and the Netherlands?

Budgets vary by scope, but we typically work with EMEA and global teams who allocate local market investments. We can advise on the spend needed to achieve impact in Belgium and the Netherlands, and ensure budgets are used efficiently across paid media, influencer marketing, PR, and activations.

Can you also work with our existing agencies or internal teams?

Yes. We frequently collaborate with global agencies or in-house teams, acting as the local execution partner who manages campaign rollouts, creative assets, and cultural alignment on the ground.

Do you handle execution or only strategy?

Both. We design the campaign strategy, and we also coordinate partners, content production, and media activations to make sure campaigns are delivered on time, on brand, and fit for the local market.

FAQ’s

Do you only work in Belgium, or across the Benelux?

We are based in Antwerp, but we run campaigns across both Belgium and the Netherlands. For international clients, we often act as a single Benelux marketing and PR agency, coordinating campaigns in both markets.

How do you help global brands localize their campaigns?

We adapt international strategies to the realities of the Belgian and Dutch markets. That means adjusting messaging, selecting the right media and influencers, and creating cultural relevance without losing global brand consistency. It’s how we make sure global brands resonate locally.

What kind of services do you offer?

We work across four pillars: campaign strategy & brand activation, social advertising & influencer marketing, cultural PR & brand collaborations, and creative direction & content production. Most projects combine several of these pillars for maximum impact.

What budgets are needed for Belgium and the Netherlands?

Budgets vary by scope, but we typically work with EMEA and global teams who allocate local market investments. We can advise on the spend needed to achieve impact in Belgium and the Netherlands, and ensure budgets are used efficiently across paid media, influencer marketing, PR, and activations.

Can you also work with our existing agencies or internal teams?

Yes. We frequently collaborate with global agencies or in-house teams, acting as the local execution partner who manages campaign rollouts, creative assets, and cultural alignment on the ground.

Do you handle execution or only strategy?

Both. We design the campaign strategy, and we also coordinate partners, content production, and media activations to make sure campaigns are delivered on time, on brand, and fit for the local market.