Havana Club
at Les Ardentes

In the heat of summer, with beats pulsing through the air and anticipation building, Havana Club was ready to bring the party to Les Ardentes festival (BE). But this wasn’t just any festival activation. Havana Club needed to own the moment — to transform a festival crowd into a celebration of Cuban spirit, and they called on Kill Your Darlings to make it happen.

Creative direction

Video production

D(OOH) production

Social media creatives

Making the Brand the Talk of the Festival

We dove headfirst into the PR arena, ensuring Havana Club became unmissable at Les Ardentes. Our strategy was all about connecting with the right people: influencers and early adopters who would spread the word. We made sure the festival’s coolest crowd knew exactly where the energy was flowing—straight to Havana Club’s activation. The result? A buzz so strong that we literally broke the floor — a testament to how wild the party got with Havana Club.

The Camera Never Lies

This wasn’t just about capturing the moment—it was about expanding the festival’s energy beyond the crowd. With our video and photo production team on the ground, we bottled up every ounce of raw, electric energy. From the crowd’s wild energy to the DJs spinning, and the clink of Havana Club cups, every detail fed into a visual story that reflected the very heart of the brand.

We delivered fast-turnaround content, making sure the vibe stayed alive beyond the festival. Our shortform videos and social media stories kept the momentum going, ensuring that Havana Club’s presence was unmissable—whether you were in the crowd or scrolling through your feed.

Digital Out Of Home Campaign

The journey didn’t end with the festival. We took it further, shooting the campaign for (D)OOH displays across Belgium and the Netherlands. From city streets to billboards, we ensured that the pulse of Havana Club kept beating long after the festival lights dimmed. Whether you were at the festival or just walking through town, Havana Club was top of mind, making the brand an unmistakable presence throughout the entire festival season.